Online Ads Expert
Ex-Googler with a decade of digital marketing expertise
I create, execute, and manage strategies for digital marketing teams to help small and midsize businesses accelerate their growth both locally and worldwide.
Online Ads Expert
I create, execute, and manage strategies for digital marketing teams to help small and midsize businesses accelerate their growth both locally and worldwide.
Over 15 years of digital marketing and customer-focused experience
As the founder and principal consultant at Relevantify, I turn growth goals into measurable wins for small-to-mid-size businesses worldwide. Drawing on 15+ years of performance-marketing expertise (and six years in Google's large-customer sales org), I design and run full-funnel programs that deliver profit.
At Google Ireland I held a Key Account Manager position, helping grow the business through Google Ads for large customers in Central Eastern Europe.
Started a freelance business, partnered and worked day-to-day with a client portfolio of 5 companies. I focused on bringing return on ad spend by optimizing PPC accounts (restructuring campaigns, keyword segmentation, and measurement).
Provided SMB customers support by phone and email, covering Ads services (Yandex.Direct, Yandex.Market, Yandex.Metrika).
Managed an SMB partners portfolio (B2B). Supported clients on sales, trade marketing, and refunds. Helped new on-boarding companies to obtain HP Preferred Partner status.
Led HP retail product trainings for sales managers in various regions of the country.
Comprehensive digital marketing skills tailored to drive business growth
How I structure work with clients to drive results
Understanding your business goals, target audience, and current marketing challenges.
Creating a detailed spreadsheet with keywords, ad copy, targeting, bids and budget allocation.
Designing and developing high-converting landing pages specific to your campaign goals.
Creating a new spreadsheet system for effectively managing and tracking incoming leads.
Setting up GA4 goals through Google Tag Manager for comprehensive tracking.
Account creation and uploading of the carefully structured campaigns.
Creating a custom DataStudio dashboard for transparent performance monitoring.
Continuous refinement, expansion, and A/B testing to improve campaign performance.
Client success stories from previous years
Business accounts and Virtual IBANs
Crypto Wallet App and trading platform
Thailand luxury real estate agency
Ireland electric bike retail chain
AI-First contact center software
IT Bootcamps in US, Latam and Brazil